When the site goes down, wholesale orders go with it.
A wholesaler with 22,400 products on an old platform, offline after a security-certificate failure, and stockists who could not log in to reorder.
Real store: a Los Angeles jewelry wholesaler, kept anonymous · WholesaleThe site was down, and so were the orders.
A security certificate had failed and the old site was offline. Wholesale buyers could not log in, and the catalog behind it was 22,400 products deep on a platform that had reached its limit.
Get a working site back before building the real one.
We brought the domain and its certificates under control through Cloudflare, so the business had a store that loaded while the replacement was built. Stabilize first, then rebuild, because a wholesaler cannot wait for a migration to take orders.
A wholesale store on Shopify B2B.
The full catalog of 22,400 products moved onto Shopify, with company accounts for each stockist, net payment terms on those accounts, and tiered pricing so every buyer sees their own prices without asking.
Products first, then the rules.
The 22,400 products, with their variants and images, came out of the old platform and into Shopify in structured batches, checked as they landed. Then the wholesale rules: a company account for each stockist, a price list for each tier, and net payment terms attached to the accounts rather than typed into every order.
Before handover, the store was checked the way a stockist would use it: log in, see your prices, place an order on terms. If a step did not work for a buyer, it was not done.
Native B2B, not a portal bolted on.
Company accounts, price lists, and payment terms live inside Shopify itself, so they do not break when a third-party app changes or disappears. The wholesale rules become part of the store rather than a layer on top of it.
Built. Go-live is the client’s call.
The store is built and handed over. Launch timing belongs to the client, so this page carries no sales figures and no before-and-after. When it goes live and the client agrees, the numbers will be here.
A wholesale site has two jobs, and most do one.
It has to stay up, because stockists order when they order. And it has to know who is asking, so each buyer sees their prices and their terms without an email back and forth. A consumer store with a password page does neither. Native B2B does both, and it is not a Plus-only feature anymore.